📍 Seattle’s real estate game just got a whole lot more Real — literally.
In a bold, strategic move that’s sending ripples from Puget Sound to proptech Slack groups everywhere, The Collective Group — a powerhouse 15-agent real estate team led by industry vet Tracy Erickson — has officially joined The Real Brokerage. 👏
And no, this isn’t your average “we joined a new firm” press drop. This is growth. This is synergy. This is next-level collaboration, with receipts.
Ready for the tea (and the numbers)?
🚀 Since launching in 2020, The Collective Group has closed an impressive 600 homes totaling a jaw-dropping $575 million in volume — and yep, they’re not slowing down. Just this year alone? 180+ homes, $148M. Real recognizes real, and apparently, so does Real.
That momentum caught the attention of Tamir Poleg, CEO and Chairman of Real Brokerage, who gave Tracy and her team one of those “diamond hands only” kinds of shoutouts:
“Tracy and her team exemplify what we look for in team leaders at Real,” Tamir said. “Their incredible productivity, deep local expertise and commitment to mentoring and collaboration make them a perfect cultural fit.”
Translation? The Collective Group didn’t just join Real — they ARE the real. 💎
Tracy, who brings 20 years of industry know-how (13 as a licensed agent, following a solid run in title and escrow), is no stranger to strategy. Her leadership focus blends vision with real-world empathy — literally mentoring the next gen of real estate power agents while personally guiding clients through one of life’s biggest moves.
And the culture? That’s what sealed the deal. Tracy took a whole year to evaluate her options before aligning with Real: “I found leaders willing to share their time without expecting anything in return and a culture of collaboration. It truly resonated,” she said.
This isn’t just another brokerage jump. This is a fusion of values, purpose, and performance. It’s about leveling up — authentically. 🦾
And let’s not forget: The Collective Group walks the talk when it comes to community. They’re active supporters of Providence Regina House and the Adopt a Family Program — proving that heart is a real asset, too.
Why does this matter beyond the Seattle skyline?
Because what we’re watching here is the future of real estate — powered by intentional leadership, community-first values, and yes, agent-centric innovation. Teams like The Collective Group are the blueprint for scaling impact in a market that demands both tech-savviness and human touch.
So whether you’re a future homeowner in King County, a proptech trend chaser, or just someone who loves seeing women-led teams make seismic moves — stay locked in.
This isn’t just a win for Real. It’s a win for real ones everywhere. 💼✨
Let’s get real about real-world assets — and keep watching this space. 🏡
– Anita
