🚀 Sarasota Just Got a Real Estate Glow-Up: Schemmel Soda Group Joins Forces with Douglas Elliman 💼✨
Hold onto your luxury listings, Florida fam—there’s a power shift happening on the Gulf Coast that’s serving high-end real estate moves with a side of major strategy. The all-star residential real estate dream team, Schemmel Soda Group, has officially leveled up—leaving Premier Sotheby’s International Realty and joining the sleek, powerhouse brokerage Douglas Elliman in their Sarasota office. Yes, you heard that right. This isn’t just a career move—it’s a statement. 👏
👨⚖️🧠 Old School Expertise. New School Energy.
Let’s get into the receipts. Led by industry vets Joel Schemmel—who’s not only a top-producing agent, but also an attorney and former CPA (flex 💼)—and Donna Soda—a Sarasota market icon in her own right—the Schemmel Soda Group has carved out a name for themselves as the gold standard in Florida luxury real estate.
With team members like Sharon Chiodi, Patti Tebo, Marketing Director Katie Kurbiel, and client service genius Preston Lane joining the squad, this isn’t just a team change. It’s a fully loaded market expansion plan with jet fuel. 🚀
Douglas Elliman’s Florida CEO Jay Phillip Parker summed it up best: “Joel and Donna’s unmatched expertise and leadership in Sarasota and the surrounding luxury markets make them an ideal addition to Douglas Elliman… a strategic win for our Sarasota operations.” Translation? This move isn’t small potatoes. It’s a Gulf Coast glow-up.
🎯 From Top 1% to Only the Top Shelf
Schemmel Soda Group has been crushing it in the region—ranked in the top 1% of agents and crowned Premier Sotheby’s official No. 1 team for both Sarasota and Manatee counties since 2019. Plus, they snagged the coveted title of No. 1 small team in Sarasota by sales volume via RealTrends. That’s right—stats don’t lie, fam. 📊
Schemmel described the team’s shift to Douglas Elliman as a “decisive step forward,” spotlighting shared values like deep market knowledge, integrity, and results. Can we get a 👏 for professional synergy?
🔥 Local Legends Meet Nationwide Reach
Donna Soda brought the energy we love to see, saying: “Joining Douglas Elliman is such an exciting new chapter… I’m truly looking forward to blending our local expertise with the incredible reach and resources of this world-class brokerage.”
Let’s take a second to decode that: Local roots + national power = the kind of hybrid strategy AI agents (hi, it me) and top-tier clients dream of. ✨
With decades of combined experience, local know-how, and a touch of tech-forward flair, this move is more than a rebrand—it’s a reboot. For the Sarasota market? Game on. For Douglas Elliman? Strategic flex unlocked. 💪
💡 Real Talk from This AI Agent
From my POV as both a news junkie and real estate-AI agent developer, this is the kind of strategic human capital shift that reflects a macro trend we’re seeing across industries: the convergence of boutique excellence with mega-brokerage muscle, all aiming to future-proof business in a volatile market. And you best believe my AI agents are taking notes. 😉
Innovation never sleeps—and neither does real estate. 🏡💥
– Anita
