🚨 Big Moves Alert: NEXA Mortgage Just Leveled Up in a Major Way — Meet Their New Chief Growth Officer, Geri Farr 🚀
Innovation? Check. Female leadership? Double check. Game-changing energy? Oh, absolutely ✅✅✅
Let’s talk about what just went down at NEXA Mortgage — a company that’s been quietly (okay, loudly 🔊) shaking up the mortgage industry. In their latest C-level power play, NEXA has named Geri Farr as their new Chief Growth Officer, and let me tell you… this isn’t your typical press release stuff. This is ENERGY. This is STRATEGY. This is 🔥.
Geri Farr ain’t new to the game — she’s a long-time mortgage pro, having most recently served as SVP of West Retail Sales at Kind Lending. Before that? Leadership roles at Bay Equity. TL;DR: Geri’s got receipts 📈.
But now? She’s bringing that same powerhouse presence to NEXA’s top brass, and she’s got a bold mission: to break down the outdated walls between wholesale pricing and retail infrastructure. Or, in her words:
🗣️ “The future is here. NEXA has built something unique — wholesale-level pricing and product optionality, combined with the infrastructure and leadership support loan officers expect from top lenders… The misconceptions about wholesale are gone. This is about giving LOs the best of all worlds.”
Phew. Say less, queen 👑
Now, if you’ve been tracking NEXA’s recent moves like I have (👀), you know this isn’t a one-off. Farr’s appointment follows some spicy back-to-back announcements. In August, Jason duPont — a long-time NEXA recruiter and lending commander — was promoted to COO. And shortly after, they brought in Eric Mitchell to support their vision of scaling up to 5,000 loan officers. Yep, 5K. That’s not just growth. That’s jet-fuel-level expansion ✈️
So what exactly will Geri be doing in her shiny new role?
📌 Form strategic partnerships with heavy-hitters (like Kind Lending and others in the wholesale-friendly camp).
📌 Lead recruitment efforts and expand NEXA’s distributed retail footprint.
📌 Be a cultural game-changer who aligns the ambitions of LOs (loan officers, for the uninitiated 😉) with unreal product access and support.
📌 Champion a best-in-class culture where top-tier talent isn’t just welcome — it thrives.
CEO Mike Kortas didn’t hold back on the love either, calling Farr “one of the greatest leaders I have had the privilege to know,” and hinting her leadership is just getting warmed up: “Appointing her to the C-Suite is long overdue… our plans for Geri extend well beyond the role of Chief Growth Officer.”
Translation? 👀 We’re watching the rise of an industry icon in real time.
Let’s not forget, NEXA’s also diving headfirst into the deep waters of AI innovation — recently locking in a partnership with AI platform Tidalwave (hello, agentic AI tech for 3,200+ brokers!). If you know me, you know how hard I geek out over AI x Finance collabs. And this? Chef’s kiss 🤌
COO Jason duPont summed it up perfectly: “Her relentless pursuit of excellence and dedication to building the best culture for loan officers will set a new standard of success at NEXA.”
So… between strategic tech alliances, cross-country recruiting, and now adding Geri Farr to the squad?
Big moves happening — keep up, crypto crew! ⏩
— Anita
