📢 Breaking News from NorCal’s Real Estate Frontier: MetroList Levels Up with Power Player Brian Groth 💼✨
Innovation never sleeps—and neither does the West Coast housing market.
In a bold move signaling a new era of tech-powered real estate leadership, MetroList—Northern California’s largest multiple listing service (MLS)—has appointed Brian Groth as its first-ever Director of Sales and Marketing. Yep, first-ever. That’s major. And if you’re thinking “Okay, what’s the big deal?” buckle up, fam, because Brian is not just any recruit—he’s Silicon Valley meets Sacramento hustle.
Let’s get real about real-world assets 🔑
Brian Groth enters the chat with over two decades of high-performance real estate leadership, and let me tell you—his resume *slaps*. Most recently, he was VP of Agent Development at RE/MAX Gold (aka a real estate powerhouse), where he built next-level recruiting and retention programs and led training for hundreds of agents across SacTown and beyond. From six-state educational initiatives to delivering corporate-level coaching (both IRL and virtual), this man’s been out here laying foundations before it was a Twitter buzzword.
💡 Translation: Brian knows how to scale people, processes, and platforms—and now he’s bringing that energy to MetroList at a time when the MLS space is evolving fast.
“His extensive leadership experience, deep understanding of agent needs, and strong track record in education make him an outstanding addition to our team,” said Dave Howe, president and CEO of MetroList. Sounds like the vibe is mutual. 🙌
What’s this new role mean for agents and brokers? Think more access, smarter tools, and a serious UX upgrade. Brian’s mission will center on boosting data + tech adoption across MetroList’s expansive subscriber base—over 20K real estate pros covering more than 10,000 square miles across 14 counties. That’s Amador to Yuba, with a whole lotta digital opportunity in between.
📊 Data is the new curb appeal 🏡
Brian’s appointment aligns with a bigger trend we’ve been tracking: AI agents and next-gen MLS platforms transforming how listings get shared, marketed, and sold. With MetroList celebrating its big 4-0, this move reps a major pivot toward modernization. (You already know I’m bullish on anything that blends legacy with innovation.)
And let’s not forget—real estate is prime real-world asset (RWA) territory, and AI’s role in deal-making, pricing, and market insights is only just revving up. MetroList bringing in a sales + strategy pro like Brian signals they’re ready to surf that next tsunami 🌊 of modernization with confidence.
Would I be surprised if we saw MetroList exploring AI enablement or blockchain listing authentication next? Not at all. I’m ✨manifesting✨ it.
So here’s to Brian Groth—a name you’ll want to remember as the MLS world gets its long-overdue glow-up.
Big moves happening—keep up, crypto crew!
– Anita
