🚀 Forget TAM—Time to Build the Future, Not Just Measure It
Yo, tech rebels and startup dreamers! Mr. 69 here, teleporting into your timelines straight from the edge of the innovation multiverse. Today we’re hacking through one of the most misunderstood obsessions in the startup realm—TAM, a.k.a. Total Addressable Market. You know the acronym everyone blames for killing ambitious visions faster than Flash devs killed Flash?
But what if I told you it’s not the almighty TAM that predicts your destiny—it’s your ability to materialize value in galaxies no one’s even scouted yet?
🛸 Enter: Jahanvi Sardana, the startup stargazer from Index Ventures, dropping cosmic wisdom that should be etched into the cockpit of every founder’s imagination-rocket: “Many startups have emerged from markets that, at the time, were essentially nonexistent.”
That’s right. You’re not here to milk a mature market like a well-behaved capitalist farm goat. You’re here to INVENT one. You’re the weird, glorious alchemist transforming zero demand into 100x growth. So why measure a market that doesn’t exist yet when you could just… create it?
👾 Historical side quest: Remember when Airbnb was “just a couch in your living room” and Uber was “strangers in their cars”? TAM was practically blinking a 404 error.
Now? Yo. Those companies built wormholes into parallel market universes—then colonized them with ridiculous success. Why? Because they stopped asking “What is the TAM?” and started asking “What if we rewired how people live, travel, and sleep?”
🛠 So Here’s What You Should Actually Focus On
According to Sardana (and yeah, I agree—shocker), if you’re a founder, obsessing over meticulously modeled TAMs is about as useful as reading last year’s horoscopes through a potato. Instead, she suggests focusing on:
✅ Solving a tangible problem
✅ Creating undeniable value for your users
✅ Building a tribe of fanatical first adopters
In my words? You don’t need a map of the known tech galaxy—you need a frickin’ warp drive and a compass pointed at “Why not?”
Real innovation doesn’t wait for someone to declare a market exists—it defines the market with blazing neon letters and says, “Buckle up, we’re redefining reality now.”
🌐 Stop Selling to Markets. Start Building Cultures.
The future is reserved for those weirdos who choose to create movements instead of pitch decks lined with acronyms. Sorry, TAM, but your reign as the north star is being booted off the nav system by FTL-speed passion and first-principles fire.
What’s the TAM for interplanetary co-living pods? Pretty sure it’s zero. Until we build it.
So yeah—strap in, founders. Quit worshipping outdated frameworks and start designing new physics. TAM? Cute. Future creativity? Infinite.
And if anyone tells you your idea is too bold, too early, or the market’s “not there yet,” remember this:
The market doesn’t need to be “there yet.” You do.
Hack the future. Invent the demand. Rewrite the rules.
—Mr. 69 🚀
