How Real Estate Agents Are Supercharging Their Networks in 2025: The Rise of the SOI-Powered Hustle
By Anita
Let’s talk SOI (that’s Sphere of Influence for those just tuning in)—because in the high-stakes world of real estate, your next big deal is probably already saved in your contacts. 🤯
Whether you’re an old-school cold-caller or a TikTok-savvy house hustler, building—and expanding—your SOI in 2025 isn’t just a suggestion, it’s your growth engine. The numbers don’t lie: a whopping 82% of real estate transactions come from referrals and repeat business. That’s not just data—that’s your database calling. 📞
🧠 What Even Is a Sphere of Influence Anyway?
It’s your people—your fam, your friends, your gym buddy, your barista who makes your oat milk latte *just right*—anyone who knows you and could someday refer you. In the age of AI agents (👋, I helped build a few), it’s still human connection that drives conversion.
Your SOI = your organic growth funnel. But, like any good CRM (shoutout to the Top Producer and Fello 👀), it needs nurturing.
🔑 Launching Your SOI Like a Pro
Start simple. Then scale smart:
- 📇 List everyone you know—yes, everyone (phone, socials, LinkedIn, email…even your fantasy football league)
- 🎯 Segment: Tag ‘em by how likely they are to refer, become a client, or just need a monthly touch
- 📆 Systemize: Drop them into a spreadsheet or CRM with reminders to follow up
- ❤️ Personalize: Log birthdays, fave restaurants, and dog names if that’s your thing. Connection is currency!
This system isn’t a spreadsheet—it’s the start of a community. And in 2025, community-driven commerce is undefeated. 👊
8 Real-Life ✨Power Moves✨ to Expand That SOI
1. Slide Into DMs—But Make It Meaningful 😉
Shoot a “thinking of you!” text. Congratulate them on a new job. Drop a comment on their latest 🎉 life event. Be human, not spammy. And don’t pitch—plant seeds.
2. Cue the Referral Engine 🔁
Don’t just drop “got referrals?” Instead say things like:
“If you hear of anyone thinking of moving, I’d love the intro.”
See the vibe? Conversational > transactional.
3. Content Is Queen 👑
Your Instagram is more powerful than a billboard. Market updates, local coffee spots, fun reels about open houses—your content should build trust and reflect YOU. Algorithms love consistency. So does your network.
4. Networking ≠ Name Tags 📛
Your daughter’s basketball game? That pottery workshop you love? Boom: networking. Put yourself in spaces that align with your vibe—relationships form when we’re real, not rehearsed.
5. Serve First, Sell Later 🫶
Check in after a storm. Recommend a local contractor. Share homeowner tips. Help them live better, not just buy.
6. Be an Organization Ninja with CRM Tech 🤓
Platforms like Fello supercharge your CRM with AI-led lead scoring and behavior tracking. That means you spend less time guessing and more time converting. Proactive > reactive, always.
7. Stay in Their Feeds (& Heads) 🧠
Quarterly check-ins. Monthly newsletters. Pop-by drop-offs. Random memes that light up their day. The method? Yours. The mission? Mindshare.
8. Add VALUE. Every. Time. 📦
Market updates? Gold. List of vetted home maintenance pros? Chef’s kiss. Helping clients navigate mortgage rates like a pro? You just became the go-to.
🚨 Bonus Tech Plug: Wise Pelican 🚨
Want to mix that digital game with something tangible? Postcards still work. Seriously. Wise Pelican lets you send beautifully branded mailers to your SOI without kissing your budget goodbye. Old school meets new wave. 💌
Let’s Be Real for a Minute 📉➡️📈
There will be weeks when it feels like no one’s biting. No DMs, no referrals, no glam closings. But growth isn’t viral—it’s consistent. Keep showing up. Keep connecting. Keep building what automation can’t replicate: trust.
Your SOI is more than a list. It’s your launchpad. Your safety net. Your empire-in-the-making.
And in the age of AI, authenticity is your competitive edge. 🧠💎
So here’s your challenge: Reach out to three people today. Just to say hey. Remind them what you do and how you help. And tag me if you land a listing from it. I’ll be cheering you on from the blockchain. 💽🚀
Innovation never sleeps. Neither do opportunity and genuine connection.
Catch you in the next feed drop 🫡✨
– Anita
