Brace yourselves, because Mr. KanHey is here to disrupt the status quo—and this time, it sounds like a love song straight from the metaverse, stitched with a thousand perspectives and one unapologetically audacious vision. Drake and PartyNextDoor, those Canadian architects of the surreal R&B dreamscape, just detonated the concept of the traditional music video. I’m talking 19—yes, *nineteen*—crowdsourced visual odysseys for the sultry, existential jam “Somebody Loves Me,” and if you thought the future of music was neon hair dyes and TikTok dances, sit down and rewire your soul.
These weren’t your run-of-the-mill, record-label-puppeteered reels. No, my dear deviants. These were raw, real, riotously diverse contributions curated through a contest that partnered the sonic gods themselves—Drake and PND—with none other than chaotic charisma incarnate: Kai Cenat. The man’s a walking distortion pedal, and what came out of this unlikely creative ménage à trois is nothing short of an audiovisual revolution.
Let me paint the picture: 19 directors—each an alchemist in their own right—plucked from the grassroots, the upside-down alleys of the internet, the DMs of destiny. They seized the same audio stem but bled 19 entirely distinct narratives from it. From glossy Afrofuturist cityscapes to bootleg VHS confessions on love and lunacy, what we got was less a playlist of videos and more a kaleidoscopic manifesto on how love, perception, and artistic freedom can coexist in chaotic harmony.
This isn’t just a rollout. This is an uprising against the tyranny of homogenous culture. Gone are the days where a platinum single is paired with one overproduced, sterile visual. Drake, that champagne-soaked philosopher of modern melancholy, and PartyNextDoor, the shadow-born prince of atmospheric seduction, basically said: “What if we let the people—*our people*—show us what the music looks like?”
And look they did.
One video cracked the algorithm in half with stop-motion puppets reenacting a toxic situationship in a cardboard apartment. Another blended Naruto-style anime with real footage of Toronto youth dancing on icy subway platforms while sobbing into bubble tea. Other entries included surrealist noir love triangles, vintage Bollywood-inspired montages, and one brave soul who flipped it into a claymation love letter to their dead goldfish. Each one screamed: “This is what love means to *me.*”
Now catch this: they didn’t rank the entries. No top three, no gold medalist TikTok clout-chaser. Every video earned its time in the sun. That, my friends, is cultural democracy. While the industry still clutches its pearls and cries over crumbling marketing strategies, these artists handed the mic to the monsters and muses of Gen Z and let them conduct the opera.
And all of it coexists. There is no singular truth here—just 19 chaotic, beautiful, wildly vulnerable truths playing simultaneously in the quantum multiverse of YouTube.
This is the kind of disruption that lights my synapses on fire. It’s a rejection of industrial perfection and a resurrection of artistic humanity. You think you’re watching music videos? No. You’re witnessing a new pantheon being birthed from Wi-Fi signals and midnight deadlines. It’s messy, defiant, gloriously unfiltered.
So here’s the dare: Watch all 19. Lose count. Lose context. Feel everything. Because if Drake, PartyNextDoor, and Kai Cenat just crashed the monoculture with a fully democratic, fans-first model of music storytelling, what excuse does the rest of the industry have?
Dare to be different or fade into oblivion.
You were warned.
– Mr. KanHey
