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    Zillow and Redfin Settle FTC Antitrust Case Over Rental Listings Agreement

    Section editor: ·Low4 articles covering this·4 news sources·Updated 20 days ago·World
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    A visual representation of the Zillow and Redfin antitrust settlement, highlighting the $100 million payment and market implications.

    What happened

    Zillow and Redfin reached an antitrust settlement with the FTC on August 24, 2026.

    The Context

    • Partnership Concerns: In February 2025, Zillow paid Redfin $100 million to limit competition in the multifamily rental advertising market, raising antitrust alarms.
    • Legal Action: The FTC and five states filed a lawsuit in September 2025, claiming the agreement stifled competition and could lead to higher costs for renters.
    • Settlement Details: The settlement mandates Redfin's reentry into the market and eliminates restrictions, allowing both companies to operate without anticompetitive agreements.

    The Number

    $100 million

    — This was the payment from Zillow to Redfin under the 2025 agreement, which the FTC argued suppressed competition, potentially affecting advertising costs for property managers.

    Takeaway

    Expect increased competition and innovation in the rental listing market as Redfin rebuilds its advertising business.

    4 Articles
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    The FTC is settling its lawsuit against Zillow, resolving claims that Zillow violated antitrust law by paying Redfin $100M to stop competing in rental listings (Jody Godoy/Reuters)

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