Dubai RTA Grants 10-Year Naming Rights for Metro Station to Garmin
Here's what it means for you.
This partnership enhances Garmin's visibility among millions of daily commuters in Dubai.
What happened
On September 7, 2026, Dubai's Roads and Transport Authority (RTA) announced a 10-year naming rights agreement renaming the Onpassive Metro Station to Garmin Metro Station.
The Context
- Public-Private Partnership: The RTA's naming rights initiative, launched in 2009, aims to monetize station branding through corporate partnerships, supporting Dubai's economic diversification.
- Station History: The station has undergone several name changes since its opening in 2010, reflecting evolving branding strategies and partnerships.
- Commuter Impact: With 275 million annual passengers, the rebranding will significantly increase Garmin's exposure to a diverse audience traveling to key destinations.
The Number
— This figure represents the annual passengers on the Dubai Metro, underscoring the scale of branding exposure for Garmin.
Takeaway
As the transition unfolds from September to November 2026, expect Garmin to leverage this opportunity to enhance its brand presence in the UAE market.
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Dubai's Onpassive Metro Station renamed Garmin under 10-year deal
Dubai's Onpassive Metro Station has been renamed Garmin under a 10-year agreement, marking a significant branding initiative in the city's transportation sector. This deal reflects the growing trend of corporate sponsorship in public infrastructure, ...
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Dubai’s ONPASSIVE Metro Station to be renamed Garmin Metro Station
Dubai's ONPASSIVE Metro Station will be renamed Garmin Metro Station following a 10-year naming rights agreement announced by the Roads and Transport Authority (RTA). This partnership, facilitated through AMIT Retail LLC, the exclusive distributor of...
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Dubai's Onpassive Metro station to be renamed Garmin under 10-year deal
Dubai's Onpassive Metro station will be renamed Garmin under a 10-year agreement, marking a significant branding shift for the station and enhancing its visibility within the city's transportation network.