Mbappé Apologises as Chinese Brands Terminate Partnerships Over Mao Zedong Remark

On October 27, 2026, French football star Kylian Mbappé issued a formal public apology after three major Chinese brands cut commercial ties following resurfaced remarks calling Mao Zedong a "Chinese dictator."

* A viral clip triggered the fallout: In April 2026, Mbappé appeared on the French podcast *The Bridge* and commented on an internet meme placing his face onto Mao Zedong, using language that quickly sparked corporate backlash once the clip circulated in late October. * Corporate ties severed instantly: Three prominent consumer brands—Dongpeng Beverage, Mengniu Dairy, and Milkground—terminated their endorsement deals with the athlete on the same day, citing protections around cultural sentiments. * Broadcast channels went dark: State broadcaster China Media Group suspended La Liga programming across its networks, prompting both Mbappé and league executives to release formal statements expressing regret to Chinese audiences.

Expect international talent agencies and cross-border consumer brands to enforce tighter media clauses and rigorous cultural screening on legacy content to prevent sudden commercial lockouts in Asia.