Saudi Arabia records 123 million tourists and SR304 billion in tourism spending in 2025

Saudi Arabia achieved a historic milestone in 2025, welcoming 123 million tourists and generating SR304 billion in tourism spending. This growth reflects a strategic pivot towards non-religious travel, which now accounts for over half of all inbound visits. The increase in tourism spending represents a 7% rise compared to the previous year, underscoring the sector's expanding influence on the economy.

The influx of tourists includes 29.3 million foreign visitors and 93.3 million domestic travelers, who collectively contributed significantly to the overall spending figures. The tourism sector's contribution to the GDP was recorded at 4.9% in 2024, highlighting its growing importance in Saudi Arabia's economic framework.

The surge in tourism is a direct result of Saudi Arabia's National Tourism Strategy and the broader Saudi Vision 2030 initiative, which aim to diversify the economy beyond oil dependency. The focus on non-religious tourism has attracted a diverse range of visitors, enhancing the country's appeal as a travel destination. This strategic shift is supported by significant investments in infrastructure and hospitality, aimed at improving the overall visitor experience.

The tourism sector's growth is not only an economic boon but also a catalyst for social change, creating approximately 1.03 million jobs in related industries. As the country continues to develop its tourism offerings, the implications for local communities and businesses are substantial, fostering empowerment and economic resilience.

Looking ahead, the continued expansion of Saudi Arabia's tourism sector presents numerous opportunities for job creation and economic diversification. Stakeholders should monitor the evolving landscape of non-religious tourism offerings, as these developments could reshape the market dynamics. The government's commitment to enhancing tourism infrastructure will likely play a crucial role in sustaining this growth trajectory.

As the country positions itself as a key player in the global travel market, the impact of tourism on local economies and job markets will be critical to observe. The ongoing transformation in this sector is expected to yield significant benefits for both the economy and society at large.