Netflix's ad-supported tier reaches 250 million monthly active users and expands to 15 new countries

Here's what it means for you.
Netflix's growth in the ad-supported segment signals a shift in streaming dynamics, offering more affordable options for consumers.
What happened
Netflix announced that its ad-supported tier now has 250 million monthly active users and is expanding to 15 additional countries.
The Context
- Ad-supported plan cost: The ad-supported plan costs $8.99 per month.
- Ad revenue: Netflix earned $1.5 billion from ads in the past year.
- Expansion countries: The expansion includes countries like Sweden, Colombia, Thailand, and New Zealand.
Takeaway
As Netflix continues to expand its ad tier, it may further enhance its revenue streams and market presence globally.
This article was generated by AI from 4 verified sources and reviewed by A47 editorial systems.
Curated tech headlines including AI stories.
"Influential aggregator surfacing the day’s top tech/AI links."
— A47 Editor
Netflix says its ad tier now has 250M monthly active viewers, up from 94M in 2025, and is expanding to 15 new countries, as it tests an ad personalization tool (Emma Roth/The Verge)
Netflix has reported that its ad-supported tier now boasts 250 million monthly active viewers, a significant increase from 94 million in 2025, and is set to expand into 15 new countries while testing an ad personalization tool.
Consumer technology news with AI coverage.
"Gadget and tech site reporting on AI in products."
— A47 Editor
Netflix's ad tier now has a whopping 250 million monthly users
Netflix's ad-supported tier has achieved a remarkable milestone, surpassing 250 million monthly users globally, more than doubling its previous count of 94 million reported last year. This significant growth was highlighted during the company's 2026 ...
Covers consumer technology, electronics, gadgets, and product reviews.
"Engadget is a trusted source for gadget reviews and consumer tech news, known for its hands-on analysis and industry coverage."
— A47 Editor
Netflix's ad tier now has a whopping 250 million monthly users
Netflix's ad-supported tier has achieved a remarkable milestone, surpassing 250 million monthly users globally, more than doubling its previous count of 94 million reported last year. This significant growth was highlighted during the company's 2026 ...
Breaking entertainment industry news, casting, and box office.
"Deadline delivers fast, authoritative entertainment industry coverage."
— A47 Editor
Netflix Widens Ad Tier To 15 More Countries, Touting 250M Monthly Active Users
Netflix has expanded its advertising tier to 15 additional countries, including Sweden, Colombia, Thailand, and New Zealand, while reporting 250 million monthly active users. This expansion builds on its existing presence in the U.S., UK, and Europe,...
Consumer tech and culture with frequent AI coverage.
"Influential tech outlet covering AI products and policy."
— A47 Editor
Netflix’s ad ambitions just keep growing
Netflix's ad-supported tier has significantly expanded, more than doubling its monthly viewer base to over 250 million users globally, as announced during its 2026 upfront presentation. This growth follows a previous count of 94 million users reporte...
Tech news, reviews, and analysis of consumer electronics, science, art, and culture.
"The Verge is a technology-focused media outlet known for in-depth reporting, product reviews, and coverage of the intersection between technology and culture."
— A47 Editor
Netflix’s ad ambitions just keep growing
Netflix's ad-supported tier has significantly expanded, more than doubling its monthly viewer base to over 250 million users globally, as announced during its 2026 upfront presentation. This growth follows a previous count of 94 million users reporte...