Netflix's ad-supported tier reaches 250 million users with international expansion plans
Here's what it means for you.
Netflix's strategic pivot towards an ad-supported model is reshaping the streaming landscape.
What happened
Netflix announced that its ad-supported tier now has 250 million monthly active users and is expanding to 15 additional countries.
The Context
- Ad-supported plan cost: The ad-supported plan costs $8.99 per month.
- Revenue from ads: Netflix earned $1.5 billion from ads in the past year.
- Expansion countries: The ad tier is expanding to countries including Sweden, Colombia, Thailand, and New Zealand.
Takeaway
As Netflix continues to expand its ad tier, it may further enhance its revenue streams and user engagement.
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Netflix says its ad tier now has 250M monthly active viewers, up from 94M in 2025, and is expanding to 15 new countries, as it tests an ad personalization tool (Emma Roth/The Verge)
Netflix has reported that its ad-supported tier now boasts 250 million monthly active viewers, a significant increase from 94 million in 2025, and is set to expand into 15 new countries while testing an ad personalization tool.
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Netflix's ad tier now has a whopping 250 million monthly users
Netflix's ad-supported tier has achieved a remarkable milestone, surpassing 250 million monthly users globally, more than doubling its previous count of 94 million reported last year. This significant growth was highlighted during the company's 2026 ...
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Netflix's ad tier now has a whopping 250 million monthly users
Netflix's ad-supported tier has achieved a remarkable milestone, surpassing 250 million monthly users globally, more than doubling its previous count of 94 million reported last year. This significant growth was highlighted during the company's 2026 ...
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Netflix Widens Ad Tier To 15 More Countries, Touting 250M Monthly Active Users
Netflix has expanded its advertising tier to 15 additional countries, including Sweden, Colombia, Thailand, and New Zealand, while reporting 250 million monthly active users. This expansion builds on its existing presence in the U.S., UK, and Europe,...
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Netflix’s ad ambitions just keep growing
Netflix's ad-supported tier has significantly expanded, more than doubling its monthly viewer base to over 250 million users globally, as announced during its 2026 upfront presentation. This growth follows a previous count of 94 million users reporte...
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Netflix’s ad ambitions just keep growing
Netflix's ad-supported tier has significantly expanded, more than doubling its monthly viewer base to over 250 million users globally, as announced during its 2026 upfront presentation. This growth follows a previous count of 94 million users reporte...