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    Netflix's ad-supported tier reaches 250 million monthly active users and expands to 15 new countries

    Low4 articles covering this·4 news sources·Updated 2 hours ago·World
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    Netflix ad-supported tier user growth and global expansion infographic

    Here's what it means for you.

    Netflix's growth in the ad-supported segment signals a shift in streaming dynamics, offering more affordable options for consumers.

    What happened

    Netflix announced that its ad-supported tier now has 250 million monthly active users and is expanding to 15 additional countries.

    The Context

    • Ad-supported plan cost: The ad-supported plan costs $8.99 per month.
    • Ad revenue: Netflix earned $1.5 billion from ads in the past year.
    • Expansion countries: The expansion includes countries like Sweden, Colombia, Thailand, and New Zealand.

    Takeaway

    As Netflix continues to expand its ad tier, it may further enhance its revenue streams and market presence globally.

    This article was generated by AI from 4 verified sources and reviewed by A47 editorial systems.

    4 Articles
    Techmeme

    Netflix says its ad tier now has 250M monthly active viewers, up from 94M in 2025, and is expanding to 15 new countries, as it tests an ad personalization tool (Emma Roth/The Verge)

    Netflix has reported that its ad-supported tier now boasts 250 million monthly active viewers, a significant increase from 94 million in 2025, and is set to expand into 15 new countries while testing an ad personalization tool.

    Engadget

    Netflix's ad tier now has a whopping 250 million monthly users

    Netflix's ad-supported tier has achieved a remarkable milestone, surpassing 250 million monthly users globally, more than doubling its previous count of 94 million reported last year. This significant growth was highlighted during the company's 2026 ...

    Engadget

    Netflix's ad tier now has a whopping 250 million monthly users

    Netflix's ad-supported tier has achieved a remarkable milestone, surpassing 250 million monthly users globally, more than doubling its previous count of 94 million reported last year. This significant growth was highlighted during the company's 2026 ...

    Deadline

    Netflix Widens Ad Tier To 15 More Countries, Touting 250M Monthly Active Users

    Netflix has expanded its advertising tier to 15 additional countries, including Sweden, Colombia, Thailand, and New Zealand, while reporting 250 million monthly active users. This expansion builds on its existing presence in the U.S., UK, and Europe,...

    11 hours ago
    Read Full Article
    The Verge — All Posts

    Netflix’s ad ambitions just keep growing

    Netflix's ad-supported tier has significantly expanded, more than doubling its monthly viewer base to over 250 million users globally, as announced during its 2026 upfront presentation. This growth follows a previous count of 94 million users reporte...

    11 hours ago
    Read Full Article
    The Verge

    Netflix’s ad ambitions just keep growing

    Netflix's ad-supported tier has significantly expanded, more than doubling its monthly viewer base to over 250 million users globally, as announced during its 2026 upfront presentation. This growth follows a previous count of 94 million users reporte...

    11 hours ago
    Read Full Article