UAE Ministry Issues Warning on Deepfake Scams Targeting Residents

The rise of deepfake scams represents a significant threat to digital trust and personal security in the UAE.

• On September 23, 2026, the UAE Ministry of Human Resources and Emiratisation (Mohre) issued a public advisory about deepfake scams.
• Fraudsters are using AI to create realistic impersonations of officials to extract personal data or funds.
• Residents are urged to verify communications through official channels to avoid falling victim to these scams.

• Generative AI tools have advanced rapidly, enabling the creation of highly realistic synthetic media that can deceive individuals.
• Prior warnings from the UAE government highlighted impersonation scams, including fake Google Meet calls attributed to officials.
• Digital government services are expanding, increasing the potential for identity and financial fraud as more interactions occur online.

The UAE's advisory on deepfake scams reflects a growing concern over the misuse of artificial intelligence in fraudulent activities. As generative AI technology becomes more sophisticated, it allows scammers to create convincing fake videos, voice recordings, and images that can easily mislead individuals. This trend is particularly alarming in a region where digital government services are rapidly expanding, making residents more vulnerable to impersonation attempts.

The Ministry of Human Resources and Emiratisation (Mohre) has taken proactive steps to address this issue by issuing a public warning. The advisory outlines how fraudsters may use deepfakes to mimic officials, often sending urgent messages that prompt recipients to share sensitive information or click on malicious links. This tactic exploits the trust that individuals place in official communications, making it crucial for residents to remain vigilant.

To combat these threats, Mohre has emphasized the importance of verification protocols. Residents are encouraged to be skeptical of unsolicited media and to confirm any communications through official Mohre channels, such as their dedicated contact center. This approach aims to empower individuals to protect their personal and financial data in an increasingly digital landscape.

The advisory is part of a broader effort by the UAE government to enhance public awareness of cyber fraud. As AI-driven scams become more prevalent, the need for robust cybersecurity measures and public education is paramount. The ministry's warning serves as a reminder that while technology can improve efficiency and accessibility, it also presents new challenges that require constant vigilance.

In the context of Dubai, where digital services are integral to daily life, the implications of these scams are particularly pronounced. Residents must navigate a high-digital-service environment, making it essential to utilize verified ministry applications and call centers to safeguard their information. The advisory reinforces the need for a collective effort to combat AI-driven fraud, highlighting the importance of community awareness and proactive measures.

• Residents: Individuals may face direct threats to their personal data and financial security.
• Businesses: Companies relying on digital communications may experience increased fraud attempts, impacting operations.
• Government officials: Officials may need to allocate more resources to combat rising impersonation scams and maintain public trust.

• Increased public awareness campaigns: Monitoring how the UAE government enhances educational efforts on cybersecurity will indicate the effectiveness of their response.
• Emergence of new fraud techniques: Keeping an eye on evolving AI technologies will help identify potential new scams targeting residents.
• Regulatory changes: Watch for any new laws or regulations aimed at combating AI-driven fraud, which could reshape the digital landscape.