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    Netflix explores live TV channels and bundling to combat declining viewer engagement
    Media Business· World

    Netflix explores live TV channels and bundling to combat declining viewer engagement

    Netflix is exploring the addition of live TV channels and bundling services to address declining viewer engagement. This shift is prompted by increasing concerns among executives about user retention in a competitive streaming landscape. The long-term implication may involve Netflix redefining its content strategy to include continuous live offerings and potentially acquiring live sports rights to attract a broader audience.

    4 sources1d ago