Sony Honda Mobility Cancels Afeela 1 Electric Sedan and SUV Amid Honda's EV Strategy Shift
Here's what it means for you.
The cancellation of these electric vehicles signals shifting dynamics in the EV market that could affect future investments and collaborations.
What happened
On March 25, 2026, Sony Honda Mobility Inc. announced the discontinuation of its Afeela 1 electric sedan and a planned SUV due to Honda's reassessment of its electrification strategy.
The Context
- Joint venture origins: Sony Honda Mobility was formed in September 2022, combining Honda's automotive expertise with Sony's technology and entertainment capabilities.
- Market challenges: Honda's strategy overhaul follows significant losses, including a projected $15.8 billion writedown, reflecting broader struggles in the EV sector.
- Refunds issued: Afeela 1 reservations in California will receive full refunds, as the joint venture reevaluates its future plans.
The Number
— This figure represents Honda's expected financial hit from its EV strategy overhaul, marking the company's first annual loss in nearly 70 years.
Takeaway
As the EV landscape evolves, expect continued scrutiny of partnerships and product launches, influencing market strategies and consumer choices.
Latest tech news, product reviews, and analysis for consumers and professionals.
"CNET delivers accessible and detailed technology reporting, including trusted product reviews and how-to guides."
— A47 Editor
Sony Hits the Brakes on Electric Cars With Built-In PlayStation Features
Sony has officially discontinued its electric vehicle project in collaboration with Honda, which included the Afeels 1 sedan and Afeela SUV, marking a significant setback for the partnership. This decision reflects the increasing challenges in the co...
U.S. business news, corporate developments, and economy.
"The Wall Street Journal is respected for deep financial and economic reporting with a center-right editorial perspective."
— A47 Editor
Sony and Honda Hit the Brakes on a $102,900 EV
Sony and Honda have halted the production of their electric vehicle, the Afeela 1, which was priced at $102,900, signaling a significant setback for their joint venture in the EV market.
In-depth reporting on tech, policy, and science including AI.
"Respected analysis for technically savvy readers, including AI topics."
— A47 Editor
Honda cancels the two electric vehicles it was developing with Sony
Honda has officially canceled the development of its two electric vehicles, Afeela 1 and Afeela 2, in collaboration with Sony Honda Mobility, marking a significant setback for the partnership. This decision reflects the increasing challenges faced by...
In-depth coverage of hardware, software, science, and policy.
"Ars Technica provides expert technology news, hardware reviews, and analysis for a technically savvy audience."
— A47 Editor
Honda cancels the two electric vehicles it was developing with Sony
Honda has officially canceled the development of its two electric vehicles, Afeela 1 and Afeela 2, in collaboration with Sony Honda Mobility, marking a significant setback for the partnership. This decision reflects the increasing challenges faced by...
Consumer technology news with AI coverage.
"Gadget and tech site reporting on AI in products."
— A47 Editor
The Afeela EV is dead
Sony Honda Mobility has officially canceled its Afeela electric vehicle project, marking a significant setback for the collaboration between the two Japanese giants. This decision reflects the challenges faced in the competitive EV market, where both...
Covers consumer technology, electronics, gadgets, and product reviews.
"Engadget is a trusted source for gadget reviews and consumer tech news, known for its hands-on analysis and industry coverage."
— A47 Editor
The Afeela EV is dead
Sony Honda Mobility has officially canceled its Afeela electric vehicle project, marking a significant setback for the collaboration between the two Japanese giants. This decision reflects the challenges faced in the competitive EV market, where both...