European Commission Proposes Data Sharing Mandate for Google Under Digital Markets Act

This proposal could reshape the competitive landscape of online search in Europe, impacting how data is accessed and utilized by various players in the market.

• On April 16, 2026, the European Commission proposed that Google share search engine data with competitors under the Digital Markets Act.
• The proposal mandates access to data such as rankings, queries, clicks, and views on fair terms to promote competition against Google's dominant market position.
• Public comments are open until May 1, 2026, with a final decision expected by July 27, 2026.

• The Digital Markets Act (DMA), enforced from March 2024, targets major platforms like Google to prevent anti-competitive practices.
• Google holds an 87.12% market share of search engines in Europe, raising concerns about its influence on competition and innovation.
• Previous antitrust fines against Google in the EU have exceeded €9 billion since 2017, indicating ongoing scrutiny of its market practices.

The European Commission's proposal to mandate Google to share search data with rivals is a significant step in enforcing the Digital Markets Act (DMA). This act aims to dismantle the monopolistic tendencies of "gatekeeper" platforms, which have been accused of stifling competition and innovation. Google, with its overwhelming 87.12% market share in Europe, has been under the microscope for its practices that limit access to essential data for competitors.

The preliminary findings suggest that Google must provide access to critical data, including search rankings, user queries, clicks, and views, under fair, reasonable, and non-discriminatory (FRAND) terms. This is designed to level the playing field for smaller search engines and AI chatbots, which have struggled to compete against Google's vast resources and data advantages. The proposal outlines eligibility criteria for third-party access, anonymization processes, and pricing parameters, which are crucial for ensuring that data sharing does not compromise user privacy.

Google's response has been one of resistance, citing concerns over user privacy and the potential risks of exposing sensitive search queries to third parties. This pushback highlights the tension between regulatory efforts to foster competition and the need to protect user data. The European Commission, however, emphasizes that access to data is essential for preventing market closure and ensuring that innovation can thrive in the search engine space.

The implications of this proposal extend beyond Europe. While the UAE and other regions may not be directly affected by the DMA, the ripple effects of increased competition could enhance service quality and innovation globally. As international platforms adapt to new standards, users in Dubai and elsewhere may benefit from improved search functionalities and options.

As the consultation period unfolds, stakeholders from various sectors will be closely monitoring the developments. The final decision, expected by July 27, 2026, will set a precedent for how data-sharing regulations are enforced in the tech industry, potentially influencing similar initiatives in other jurisdictions.

• Small search engine companies: They may gain access to essential data, allowing them to compete more effectively.
• AI developers: Enhanced data availability could improve AI training and capabilities in search technologies.
• Consumers: Users may experience better search options and improved service quality as competition increases.

• Public feedback outcomes: The responses collected by May 1, 2026, will indicate the level of support or opposition to the proposal, shaping the final decision.
• Google's compliance strategy: How Google adapts its data-sharing practices in response to the proposal will be crucial for its operations in Europe.
• Potential legal challenges: Watch for any legal actions from Google or other stakeholders that could delay or alter the implementation of the DMA provisions.