Google Updates EEA Spam Policy to Comply with Digital Markets Act
Here's what it means for you.
If you operate in the EEA, this policy shift could enhance your site's visibility and performance in search results.
What happened
On August 28, 2026, Google announced revisions to its spam policy for the European Economic Area (EEA), effective August 30, 2026, removing manual demotions for sites hosting third-party content.
The Context
- Digital Markets Act (DMA): This legislation, effective since 2023, aims to ensure fair competition in digital markets, targeting practices by major players like Google.
- Publisher Complaints: News publishers raised concerns about Google's spam policy, which they argued unfairly demoted their sites while targeting parasite SEO practices.
- Ongoing Monitoring: The European Commission will oversee compliance with the revised policy to prevent potential antitrust fines.
The Number
— This is the total fine imposed on Google in July 2026 for violating DMA regulations, underscoring the financial stakes involved in compliance.
Takeaway
As Google adapts its policies, expect a potential boost in search visibility for EEA publishers, which could reshape content strategies in the region.
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