Google Updates EEA Spam Policy to Comply with Digital Markets Act Following Antitrust Fine
Here's what it means for you.
This policy change could reshape how content is ranked in Google Search across Europe, impacting visibility for publishers.
What happened
Google announced a revision to its spam policy for the European Economic Area, effective August 30, 2026, eliminating manual demotions for sites hosting third-party content.
The Context
- Regulatory Response: This update comes after a €890 million fine from the European Commission for violations related to the Digital Markets Act (DMA).
- Publisher Concerns: Publishers had raised issues about unfair demotions affecting legitimate news sites that host third-party content.
- Ongoing Monitoring: The European Commission will monitor compliance to ensure that Google adheres to the new policy and avoids further penalties.
The Number
— This is the fine imposed on Google for DMA violations, underscoring the financial stakes involved in compliance and the potential impact on business operations.
Takeaway
As Google adjusts its policies to align with regulatory demands, expect a more favorable environment for publishers in the EEA, while the company continues to navigate compliance challenges.
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